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It doesn’t matter who you employ; both experienced and amateur salespeople need training, and it’s your job to give them car salesman tips that will help them succeed at your dealership.
The automotive industry is undergoing a dramatic transformation. Even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. And auto retail isn’t alone. Retail as a whole is in the midst of a crisis, with brands like Toys ‘R’ Us, American Apparel, and Claire’s declaring bankruptcy